VITAE ( SOUL & BREATH CLINIC )

VITAE - Wellness and Holistic Therapy Center
Role: Brand Strategist and Marketing Lead

Responsibilities & Achievements:

1. Brand Development:
- Designed and implemented the brand identity, focusing on a purpose-driven approach that positions VITAE as a leader in integrative wellness and therapy.
- Defined the brand's voice, emphasizing breathwork as the core of its offerings, and created messaging that resonates with its target audience.

2. Service Design & Strategy:

- Conceptualized and developed innovative services such as Longevity Reset Retreats, Breathwork for Families, and Mindfulness Programs.
- Tailored offerings to align with market trends, including wellness tourism and holistic health practices.

3. Website & Digital Presence:

- Designed and optimized the website for a seamless user experience, with SEO-friendly content that improved visibility and client engagement.
- Created persuasive landing pages and a mobile-friendly interface to attract and retain customers.

4. Marketing & Content Creation:

- Developed engaging campaigns, including blog articles, social media content, and email newsletters, to promote services and drive bookings.
- Launched a series of educational reels and posts, establishing VITAE as a trusted resource in wellness and therapy.

5. Customer Experience:

- Designed personalized customer journeys for retreats and therapy sessions, ensuring high satisfaction and repeat business.
- Introduced a feedback system to continuously refine services based on client input.

6. Event Management:

- Organized and promoted VITAE’s international retreats, such as Longevity Reset Retreat 2025, integrating trending wellness practices and personalized offerings.

Outcome:

Successfully positioned VITAE as an innovative, client-centered brand in the wellness sector, driving engagement and creating a strong foundation for long-term growth.