UNIVERSUM'S 2024 SWISS TALENT STUDY

Role: Country Coordinator and Media Collaboration Facilitator

Key role in the successful creation and promotion of Universum’s 2024 Swiss Talent Study, which provided valuable insights into the career preferences and expectations of Swiss students. This collaboration with top media outlets, including NZZ, positioned Universum as a leader in talent research and employer branding.

1. Data Analysis and Content Preparation:

- Curated and analyzed data from Universum’s talent study, ensuring accuracy and relevance for Swiss market trends.
- Highlighted key findings, including shifts in remote work preferences, gender pay gaps, and industry-specific talent priorities.

2. Media Collaboration:

- Initiated and facilitated collaboration with prominent media outlets, including NZZ, to ensure impactful coverage of the study.
- Provided tailored press materials and insights to enhance media narratives and align with Universum’s positioning.

3. Strategic Messaging:

- Developed press releases and content that emphasized Universum’s expertise in employer branding and talent research.
- Crafted compelling messaging to resonate with HR professionals, employers, and Swiss media audiences.

4. Public Relations and Stakeholder Engagement:

- Acted as the primary point of contact for media inquiries, ensuring seamless communication and delivery of data-driven insights.
- Strengthened relationships with key stakeholders and positioned Universum as a trusted authority in the Swiss talent landscape.

Outcome:

- Achieved widespread media coverage, amplifying the visibility of Universum’s study and driving engagement with its findings.
- Enhanced Universum’s reputation in Switzerland, reinforcing its leadership in employer branding and data-driven talent strategies.