COLLABORATION WITH NZZ (Neue Zürcher Zeitung)

Role: Initiator and Data Contributor

I played a key role in establishing the collaboration between Universum and NZZ, one of Switzerland’s most prestigious newspapers. Leveraging Universum's unique data insights, I facilitated the creation of a compelling article addressing key topics in employer branding and workforce trends, tailored for NZZ's readership.

Key Contributions:

1. Initiating the Collaboration:

- Reached out to NZZ with a detailed proposal and data set, highlighting its relevance to the newspaper’s audience.
- Established a mutually beneficial partnership by aligning Universum's data with NZZ’s editorial needs.

2. Data Provision and Analysis:

- Curated and provided in-depth employer branding data, including insights on Swiss workforce trends, generational differences, and recruitment strategies.
- Collaborated with NZZ’s editorial team to ensure the data was presented accurately and compellingly.

3. Strategic Messaging:

- Worked closely with the NZZ team to craft key messages that would resonate with HR professionals, employers, and policymakers.
- Ensured the article reflected Universum’s authority in employer branding, enhancing its credibility.

Outcome:

- The published article reached a wide audience, positioning Universum as a thought leader in employer branding.
- Strengthened Universum's visibility and reputation in Switzerland, fostering further collaborations with high-profile partners.